Let’s get one thing out of the way first: the iPhone X is not a phone for the Android fan. This is a phone for someone who’s entrenched in the iPhone ecosystem and doesn’t want to leave, but has become bored to tears by the same old design from Apple for the previous four years.
The iPhone X is the phone we’ve been willing Apple to make, partly so that we’ve got something new to write about, but also so those who look forward to the arrival of a new iPhone actually have something to get excited about.
‘New Phone Day’ is one of the highlights in many people’s years, and the iPhone X is worthy of the excitement.
Apple has got things almost entirely right with the iPhone X, taking all it’s learned from its past handsets and fusing them together to make a device that’s like nothing else the brand has ever produced.
See our overview video of the iPhone X below.
In our opinion, the greatest iPhone before the X was the iPhone 4, which elevated Apple from ‘poor specs but great user experience’ to a real smartphone contender, fusing strong design with decent performance.
But the iPhone X takes things in a whole new direction, offering users something they’ve never had before in the iOS world. We’re annoyed it’s taken this long to get an OLED screen on an Apple phone, but now that we’ve got one there’s not a lot to fault on the iPhone X.
The selfie camera, the raw power, the all-new screen shape and the well-implemented Face ID combine impressively to create a new direction for the iPhone.
It’s interesting that Apple says the iPhone X is the future of smartphones, however, because many of its new features are already present on other handsets on the market. The X is not going to make waves in the same way the original iPhone did.
But in terms of the future of iPhones… well, this is it. Anything that’s not the iPhone X now just looks dated and slathered in bezel, and Apple clearly agrees, as all of its 2018 handsets sport this design. The iPhone X is indeed the Apple handset of the future, and everything else it’s made is history.